Experience
Staff Product Designer, Etsy 2021 – Present
- Rotated across high-impact teams, designing for areas like Fulfillment, Payments, Machine Learning, and International Expansion.
- Key product designer for Etsy’s Loyalty program, including Deals & Drops, to drive engagement and retention.
- Contributed to long-term vision work for Etsy Search and other core marketplace experiences.
- Partnered with leadership to structure and articulate major product initiatives, including executive presentations and vision decks.
Future Vision Lab, Etsy 2023 – 2024
- Tapped to join Etsy’s inaugural Future Vision Lab, a cross-functional initiative focused on long-term innovation.
- Worked on complex, ambiguous problem spaces—areas with limited prior research, high strategic risk, or no dedicated teams.
- Key designer on vision work on Gifting, Third-Party Ads, Curation & Organization, and Etsy’s category strategy (Verticals).
- Synthesized diverse viewpoints, research, and analytics into compelling narratives, prototypes, and business cases.
Previous Work
- I've been at the intersection of systems thinking, future visioning, storytelling, and product for over a decade.
- Reputation for quickly onboarding into complex problem spaces, making sense of ambiguity, and shaping direction for both small and large scale experiences.
Philosophy
- Deeply interested in the relationships between systems, actors, and context.
- Strong advocate for anti-commoditization—leveraging design to create differentiated, high-value experiences.
- Believe that experience sharpens intuition; taste and perspective are as critical as measurable data.
Currently
- Designing for Etsy’s new Growth team, defining new revenue opportunities while maintaining marketplace integrity.
- Exploring ways to drive sustainable, high-impact innovation in product design and business strategy.
(Professional) Hobbies
I'm a big fan of cross-disciplinary creativity — it enriches my design practice and my human being practice.
Outside of design, I’ve been a musician since I was 10 years old. I majored in music (alongside psychology) in college and spend much of my free time composing, producing, and designing sound. These days, I'm especially interested in music and audio for video games. You can see all that on my other site.