Experience

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Staff Product Designer, Etsy 2021 – Present

• Core member of Future Vision Lab, driving shift from incremental iteration to bold product bets. Co-led Gift Mode from concept to launch (1M+ visits, $9M GMS, Super Bowl ad, NYSE feature).
• Leading iOS Listing Screen redesign to improve purchase confidence through refined hierarchy and trust signals while balancing short and long-term growth tactics.
• Rotated across high-priority initiatives (Loyalty Program beta, ML enablement, search strategy, discovery surfaces, international payments) to establish clarity and accelerate teams in ambiguous contexts.
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Previous Work

• Before Etsy, I've been building experience across diverse contexts—from redesigning Verizon's account dashboard for 150M customers, to designing healthcare and pharmaceutical experiences at an agency, to teaching undergraduate HCI at Rutgers.
• I've developed a reputation for quickly onboarding into complex problem spaces, making sense of ambiguity, and shaping direction for both small and large-scale experiences.
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Philosophy

I approach design through the lens of systems, context, and anti-commoditization—using what makes a product unique to create differentiated experiences.

Over a decade of experience has sharpened my intuition for when to follow best practices and when to break them. My background in music production, game audio, and psychology informs how I think about feedback systems, interactivity, and the intentional details that elevate functional experiences into memorable ones.
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(Professional) Hobbies

I'm a big fan of cross-disciplinary creativity—it enriches both my design practice and my human practice.
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Outside of design, I've been a musician since I was 10 years old. I spend much of my free time composing, producing, and designing sound. These days, I'm especially interested in music and audio for video games. You can see all that on my other site.